Client: Philips PC
Industry: Personal Care
Services: SEO, CRO

SEO Challenges for Philips PC

Philips PC, a sub-domain of the global Philips brand, faced several challenges in its online presence:

1. New Sub-Domain with Zero Traffic: The sub-domain had no existing traffic or authority.

2. High Competition: Competing with big marketplaces like Amazon, Flipkart, and Philips' global website.

3. No Content on Website: Lack of content on product and category pages.

4. Unoptimized Website: Poor SEO performance and technical issues.

5. Low Conversion Rate: Poor user journey and checkout experience.

6. No Blogs or Informational Content: Missed opportunities to engage users and improve topic relevancy.

7. No Direct Control on Domain Authority: Being a sub-domain limited the ability to build authority independently.

New SEO Strategy and Approach

To address these challenges, we implemented a comprehensive SEO and CRO strategy:

1. Content Strategy

• Researched and created a content strategy to target a large basket of keywords.

• Added detailed content to category and product pages, including:

  • Product descriptions.

  • Usage guides.

  • FAQs and troubleshooting tips.

• Implemented blogs to improve topic relevancy and internal linking.

  • Published informative blogs (e.g., "How to Choose the Right Electric Shaver").

  • Created comparison blogs (e.g., "Philips vs Braun: Which Electric Shaver is Best?").

2. Competitor Analysis

• Conducted expert-level competitor analysis of big brands like Amazon and Flipkart.

• Improved customer journey by analyzing competitor layouts, product pages, and checkout processes.

• Redesigned product pages, category pages, and checkout pages for better user experience.

3. Technical SEO Fixes

• Resolved technical issues such as:

  • Duplicate content by rewriting unique content and using canonical tags.

  • Structured data markup for better rich snippet rankings.

  • Crawling and indexing issues by optimizing robots.txt and XML sitemap.

  • Redirection issues to ensure proper URL structure.

• Improved website layout for better usability and mobile responsiveness.

4. Keyword Strategy

• Targeted a large basket of keywords to improve traffic scope.

• Created new sub-category pages to target keywords more specifically (e.g., "/electric-shavers/men/").

5. User Experience and CRO

• Optimized the user journey to reduce friction and improve conversions.

• Simplified the checkout process by reducing steps and improving form fields.

• Added trust signals like customer reviews, ratings, and secure payment badges.

Results Achieved

Organic Traffic Growth

• 200% increase in organic traffic within 6 months.

• Improved rankings for 50+ high-intent keywords.

Content Strategy Success

• Blogs contributed 15-20% of total traffic.

• Product and category pages ranked for targeted keywords, driving conversions.

Technical SEO Improvements

• Resolved duplicate content, indexing, and crawling issues, improving overall website performance.

• Improved page load speed by 40%, enhancing user experience.

Conversion Rate Improvement

• Redesigned landing pages and checkout journey improved conversion rates by 20-30%.

User Experience Enhancements

• Simplified navigation and improved layout reduced bounce rate by 25%.

• Added trust signals and customer reviews increased user confidence and sales.

Conclusion on Philips SEO

The strategic SEO and CRO efforts for Philips PC transformed its sub-domain from a zero-traffic, low-conversion website to a high-performing platform. By addressing technical SEO issues, optimizing content, and improving user experience, we helped Philips PC achieve measurable success and strengthen its position in the competitive personal care market.